In April 2024, as Vast World, the exclusive agent of Insta360 in Hong Kong, we successfully held a large-scale brand promotion event at Harbour City Mall. The event attracted nearly 10,000 citizens to participate, fully demonstrating the outstanding performance of Insta360 sports lenses.
The event site was equipped with a spacious and bright display area, where various models of Insta360 sports lenses were placed for participants to experience. The staff patiently explained the main functions and features of the products to the public, and guided everyone on how to use Insta360 to shoot 360-degree panoramic photos and videos.
In addition to the trial session, we also carefully designed a series of fun games. Participants can win exquisite Insta360 peripheral gifts by completing challenging tasks, such as shooting specific pictures and recording creative short videos. The scene was very lively and the citizens responded enthusiastically.
Through this event, we have successfully increased the visibility of Insta360 in the Hong Kong market and attracted the attention of a large number of potential customers. Citizens not only showed great interest in the innovative technology of Insta360 sports lenses, but also actively participated in the interactive sessions and fully experienced the excellent performance of the product.
We will continue to promote the Insta360 brand in the Hong Kong market and bring consumers better product and service experience. In the future, we also plan to hold more similar promotional activities in other parts of Hong Kong to promote Insta360's excellent shooting technology to more people.